Willow Creek hosted a webinar with Charlene Li, author of Groundswell and Open Leadership on how church leaders can use social media more effectively.
Li shared profound insight into the power of social media:
“If your voice is absent (from social media), then (it communicates to those who are) that this is not a relationship worth having.”
“If you are in a relationship then you are not in control…to think that you are in control of the relationships in your church is a fallacy.” ***by far my favorite quote
“Twitter is not a technology but a conversation, and it’s happening with or without you”
“If you are not part of the conversation, you have no influence.”
She focused her responses on how technology enhances and increases the transparency in relationships. I enjoyed her thoughts on how social media reveals the true lack of control anyone has over a conversation. Much of ministry in the last 50 years has minimized the voice of the many in favor of the few; social media has completely turned this...









By now you’ve probably heard that Campus Crusade for Christ is changing its name to Cru early this year.
Have you ever shopped at The Golden Rule store? Listened to something from the Tokyo Telecommunications Engineering Firm? Talked on a product from the Finnish Rubber Works or used equipment from the Computer Tabulation Recording Company? If those company names don’t resonate with you, perhaps you know them by their current names: JCPenney, Sony, Nokia, and IBM.



