Facebook provides you access to a set of analytics information for all of your Facebook pages and applications. This info, Facebook Insights, can be a really great tool for quickly understanding who is engaging with your ministry’s fan page, and how they’re engaging with your page.
Here’s a quick tip on how to use Insights to tailor your content for your target audience.
First, access your Insights information by going to facebook.com/insights while you’re logged into Facebook. Each set of insights is divided into two sections: Users and Interactions.
On the Users page, look for the daily “likes” and “unlikes” your page has gotten in the last month. These numbers will tell you how many new fans you’ve gained or lost on a particular day. Take note of any spikes, up or down, and which day they occur on.
Now if you go to your interactions page, you can match the date of the spikes with the stories you’ve posted using the list of most recent posts.
This can help you s...