When working in Operations, it can be easy to be holed up in a room and do everything virtually, especially when the people you support, collaborate with, and enable are all over the country. However, I have found that interacting with the people I support and help out in the organization on an operational level on a physical, face to face, personal level does a lot to bring trust and goodwill into the working relationship.

This can be achieved in many different ways including giving seminars at a conference, eating meals together with the staff, playing teams sports and having an impromptu question and answer time with the people you help out with. However, I found that playing a game of RISK 2210 A.D. the most effective and enjoyable time to build trust and goodwill.

What are some ways which you find helpful in building trust and goodwill with clients and staff who you support and help?


Photo credit: Matt Sklar

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This is a series of posts on the Art of Marketing conference. This one is based on Max Lenderman's session.

"Authenticity is the key paradigm of how we do marketing in the future, on how the brand talks to the consumers..." (Lenderman)

Anything can be knocked off - just look at China. I recently read that for every Blackberry sold in Indonesia, many more Chinaberries are sold. But yet the originals seem to survive the onslaught of knockoffs and cheap fakes. Why? Because what can not be replicated is a user's experience with the brand - and this is the heart of authenticity (an iPhone can be copied, but Apple's Genius Bar can not replicated).

So the question is how can we improve authenticity in relation to our product or message? Some have proposed that Social Media can increase authenticity. Threadless is a good example of how this is done. Not only do they use Twitter and Facebook to interact with their customer base, they have created a community on their site to host pictures of their customers wear...

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