A few years ago I had the privilege of discipling Tim, a Canadian who was doing an exchange year in Hong Kong. Since then he has joined staff with Campus Crusade in Canada (which is called Power to Change there) and is now the assistant to the President there. A couple of months ago he let me know about the new evangelism campaign they were running in Canada, called My Cravings. Last month, at a conference in Singapore I got to talk to a couple of Canadian staff who have been part of the team developing the campaign.

They freely admit that the basic premise of the campaign is borrowed from the UK, who borrowed it from NZ ( “Are You Connected?”, where I was part of the team that put the campaign together.) But I am really impressed with what these guys have done, they have really brought things into the 21st century (“Are You Connected?” was in the 21st century – just, but the world has changed a lot in 9 years!) and have made some changes and developments that I think are really key in reaching this genera...

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