One of the things that I repeatedly say when I talk to people about our ministry is that this generation is a visual generation, a narrative generation and an online generation. If we are serious about reaching this generation with the gospel then we need to be communicating to them in this way.
So here’s a story that explains exactly why we need to use the internet to communicate the gospel. By doing so, we bring the gospel to where it is just a click away from the people who need it.
Me: “Hello, this is Russ.”
Caller: “Hi Russ, it’s your mom. Are you busy? Are you in a meeting?” Me: “I’m available right now. How can I help you?”
Mom: “I’m trying to play a video on the computer but it’s freezing in full-screen. I need help.” Me: “Before we try a few things, I’m curious, what’s the video?”
Mom: “Oh, my friend that I’m mentoring is coming over this afternoon and I thought we’d watch something online as part of our study. I’m just getting ready for that.” Me: “Ok, what happens if you try…”
After hanging up, I realized the profoundness of the interaction I just had with my mother. I called her up later in the day to find out some more details.
Me: “How did the time with your friend go? Did the video work?”
Mom: “Yes. It worked fine.” Me: “Tell me more about this video you watched.”
Mom: “Well, I can just go online everyday and watch clips from one of my favourite programs, Back to the Bible.”
Mom: “Watching the online clips are better than ...
I recently read this article and I really agree: “It’s not a matter of when or IF social networking will make a big difference, but to what extent!” – Ken Cochrum – VP for Global Campus, CCCI.
Campus Crusade leaders and any believer who wants to become more effective in communicating in the online world should be wrestling with this question also: “How am I going to change and adapt my communication and collaboration habits?”