On Sunday Looking Closer had a link to The Johnny Cash Project. The project is creating a music video for Johnny Cash’s haunting song Ain’t No Grave. They have invited (and are still inviting) artists to submit drawings to build the music video frame-by-frame. It is amazing seeing all the different styles represented in the video, and if you’re talented with pencil and paper ( a cursor and screen actually), you could even be a part of the finished product. You can also vote on which drawing you want for each frame, and even view different versions of the music video by selecting a particular style of drawing, etc.

I think this is a fascinating example of both collaborative artwork, and also of the power of interaction and integration in using the internet, two keywords that I think are key to engaging people on the net today. (See my earlier post on this topic.)

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A few years ago I had the privilege of discipling Tim, a Canadian who was doing an exchange year in Hong Kong. Since then he has joined staff with Campus Crusade in Canada (which is called Power to Change there) and is now the assistant to the President there. A couple of months ago he let me know about the new evangelism campaign they were running in Canada, called My Cravings. Last month, at a conference in Singapore I got to talk to a couple of Canadian staff who have been part of the team developing the campaign.

They freely admit that the basic premise of the campaign is borrowed from the UK, who borrowed it from NZ ( “Are You Connected?”, where I was part of the team that put the campaign together.) But I am really impressed with what these guys have done, they have really brought things into the 21st century (“Are You Connected?” was in the 21st century – just, but the world has changed a lot in 9 years!) and have made some changes and developments that I think are really key in reaching this genera...

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No. I haven’t disappeared off the face of the earth, but things have been a bit too hectic over the last few months to do much in the way of blogging.

Anyway, I read a post from Tony at Digital Evangelism Issues that reminded me of some ideas that had been stirring for a while.

The post was about the interactive music video The Wilderness Downtown from Arcade Fire’s song We Used to Wait. They have integrated some personalised elements to the music video through Google Streetview  and Google Earth and a response box. I think it is a very creative way to encourage interaction from their audience. But don’t take my word for it, go and check it out for yourself (You need to use Google Chrome for the best experience.) Or watch this clip …

I can foresee that there will many more such media clips over the next few years. I think there are two key ideas that could see this sort of thing become the norm in how we view media.

The first is integrated media. Actually we already have integrated media to a degree. A m...

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