By now you’ve probably heard that Campus Crusade for Christ is changing its name to Cru early this year.
Here are some questions you may be asking. These are our answers:
Why the name change?Of course, Jesus is the name above every name. We care tons more about His Name than any other name. Our mission and calling to make Him known has not and will not change. Yet we want to do all that we can to be more effective and engage with more people. Changing the organizational name in the USA will be a step in this direction.
Unfortunately, some of the news media response has created the opinion that we changed our name simply to “drop Christ.” This is not true. We’re more committed and more passionate about introducing people to Christ than ever before. Years of painstaking research and much prayer has revealed that we’ll generally be more effective in communicating the gospel with the new name. Actually, only after one final late hour prayer session did the name “cru” emerge as a possi...
Have you ever shopped at The Golden Rule store? Listened to something from the Tokyo Telecommunications Engineering Firm? Talked on a product from the Finnish Rubber Works or used equipment from the Computer Tabulation Recording Company? If those company names don’t resonate with you, perhaps you know them by their current names: JCPenney, Sony, Nokia, and IBM.
