Edit: Since making this screen cast, Facebook has changed the way their Groups product works. The biggest change is that you can no longer send a direct message to a group. All of the principles for deciding when to use a group versus a page still apply though.
Between pages, groups, and personal profiles, there are a lot of ways for a Christian ministry to promote community and engagement on Facebook. Understanding the nuances between the three can be a little tricky though. Here’s a screen cast to help you get started.
Ideally, to maximize your online presence, you and your ministry should use all three. Here’s how.
Personal Profile:- personal connections on a one-to-one level.
A many-to-many engagement level. Mass public communication. This is where you would engage and communicate with EVERYONE in a movement or campus. This also includes people who are casually involved, or are just curious and want to explore your ministry first.
Other advantage...