If you’re trying to move a non-profit forward or you’re hanging around with me, here’s three ideas I’m going to be emphasizing this year.
1. Is it social? People need to be able to talk about your cause and share it with others. Harness the power of your biggest fans to promote your cause. People influence people. Give the people the ability to promote your cause within spaces they live everyday.
2. Is it mobile? My phone is never more than 3 meters with me about 99% of the time. All the data is showing that I’m not alone. Figure out what your biggest value action is for your cause and make it dead-simple to do on a mobile device.
3. How many clicks did it take? I’ve realized that it takes far too many clicks to get involved with many good causes (including ones I’m responsible for). I recently watched someone try to sign-up for one of our trips. I thought it was easy. University-aged digital natives struggled. The barrier needs to be so low to get involved with your cause that it take...